January 22, 2012

Nike+ FuelBand: A Jawbone UP That Actually Works?

I was pretty happy that I held off purchasing a Jawbone UP wristband because users have reported massive failures. Since then, Jawbone has had to offer full refunds to anyone who made a claim. The Nike FuelBand reminds me of the UP, but unlike the UP it might actually work. Plus, it looks much cooler.
The FuelBand is the natural evolution of the Sportband, that has been on the market since 2008. The FuelBand can track all of your activities, and boils them down to a simple metric called “NikeFuel”. The band allows users to easily toggle between time, distance, calories burned and “Fuel.”

You can also establish goals for your fitness, and as you accomplish then, the FuelBand LED lights turn from red, yellow to green. It’s made frome durable rubber, plastic, magnesium and stainless steel, and is water-resistant, so it’s fine in the shower or rain (but not safe for the swimming pool, ocean or tub).
The FuelBand comes equipped with built-in USB, an accelerometer and a tracking algorithm. It syncs wirelessly with your iPhone over Bluetooth, and can track your progress on either an iPhone app or the Nike+ website. You can also share your achievements on Facebook and Twitter.

The Nike FuelBand already sold out of its first batch of pre-orders for $149 (USD), and expects to start shipping in late February.